About Us

Like many businesses, Notify My Team was created to solve a problem that we couldn't find a good solution to.

For over 15 years we've run Detailed Image, an online retailer of high quality car care supplies. Orders are shipped from our warehouse in Upstate, New York, where winter weather can become hazardous quickly.

As our warehouse team grew, we struggled to find a reliable way to communicate snow delays and closures to our team. Social media messages were missed. Group texts weren't delivered. Emails weren't seen on time. It was becoming a matter of safety.

After hearing from other local business owners that they had the same problem, we went searching for solutions. The options out there all seemed too expensive or overly complex for our needs as a small business.

In 2020, we finally decided to create Notify My Team. With Notify My Team we can send our message to everyone with just a few clicks. We know who has seen our message and when they saw it. We're able to proactively reach out to anyone who may have missed it. It provides us peace of mind that our staff is safe.

We also realized that it's not just great for snow closures. If there's a power outage at our building, or a COVID-related policy change, or any other important message that we need to communicate to our employees, we now have an easy way of doing so. We created a Use Cases page, but the possibilities are endless. If you have a unique way of using Notify My Team, we'd love to hear about it!

In addition, we hope that our company, Pure Adapt, Inc, is the type of company that you want to work with. We're committed to creating great jobs in the Albany, New York region, as well as contributing positively to our community. The Albany Business Review named us one of the Best Places to Work in the Capital Region. We were also named to the Inc. 5000, a list of the fastest growing private companies in America, for five straight years.

We hope that Notify My Team can help your organization too. We offer a 30-day free trial without a credit card, a money-back guarantee, and we're always an email away if you have any questions.

Adam McFarland, Co-Founder